New PODE brand image 2023
The Pode magazine 2023, which recently rolled off the presses, is groundbreaking in many ways. Product photos have been (almost) completely banned from the book so that the new collection comes into its own. Most striking are the manipulated images. Art directors Claire and Roderick Vos challenged the photograph duo (Benning-Gladkova / Arjan Benning & Polina Gladkova ) to combine photography with computer animations. It creates a magical effect that is surreal and at the same time believable and incredibly atmospheric.